|제목||KISA to promote technology overseas [The Korea Times]|
The Korea Internet and Security Agency (KISA) is rolling up its sleeves to promote Korean wireless transmission technology and “hallyu,” or Korean wave, content in foreign countries.
Headed by the organization’s president, Suh Jong-ryeol, a delegation comprised of a KISA team and officials from domestic mid-sized broadcasting and telecommunications companies will visit three countries in the Commonwealth of Independent States (CIS) ― Kazakhstan, Russia and Ukraine ― for one week from Monday looking for buyers of Korean goods.
“Our broadcasting content is immensely popular in the CIS, being called the second origin of the hallyu wave,” said Suh. “There is also active planning as well as developments in information and communications technology (ICT) there. It is a good market that Korea can tap in the interest of both parties”
KISA is planning two separate meetings in each country to attract buyers. For content, they are hosting forums introducing recent Korean soap operas, documentaries, and music (K-Pop). In technology, the agency is opening large road shows collectively called “ICT Cooperation Vision,” which will be a meeting ground for Korean sellers and buyers from the respective countries.
“KISA has been checking exports of broadcasting and ICT companies annually and has been looking for new markets to venture into,” said the president. “We held another survey early this year and found out that demand for Korean content was highest in the CIS.”
Demand is indeed high. According to KISA’s global business development team, over 60 buyers have shown interest in each country there, with some already in talks with domestic companies on signing contracts. The K-pop wave is also huge in the area, especially in Kazakhstan, where many people are devouring music from popular idol groups as soon as it comes out.
“There are huge marketing opportunities here. KISA, as a government agency, wanted to give those opportunities to domestic firms that have more difficulty finding good export channels,” said Suh. (이하중략)
|이전글||<인터뷰> 서종렬 KISA원장 [연합뉴스]|
|다음글||거꾸로 보는 정보보호 [전자신문]|
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